The Universidad de Piura (UDEP) is a private Peruvian university founded in 1969. Its main campus, extending over 130 hectares, was built over a desert land, which had been reforested with mesquite trees, where squirrels, deer, foxes, peacocks, lizards and different kinds of birds now abound. Over the years, UDEP has established a strong reputation for its academic rigor, serious-mindedness and institutional quality. The university projects itself to be a benchmark in excellence within Peruvian higher education by training people who distinguish themselves by their character and elite professional competence, resulting in ethical performance at work and righteous personal behavior.